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Unformatted text preview: different from those of others, even when everyones behavior is the same o DIFFUSION OF RESPONSIBILITY The belief that others will or should take responsibility for providing assistance to a person in need o AUDIENCE INHIBITION Reluctance to help for fear of making a bad impression on observers o GOOD MOOD EFFECT The effect whereby a good mood increases helping behavior o SOCIAL NORM A general rule of conduct reflecting standards of social approval and disapproval o NORM OF SOCIAL RESPONSIBILITY A moral standard emphasizing that people should help those who need assistance o THREAT-TO-SELF-ESTEEM MODEL The theory that reactions to receiving assistance depend on weather help is perceived as supportive or threatening...
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- Winter '08
- Social Psychology