case study 4.docx - The Flamingo Grill 1 Managerial Report...

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The Flamingo Grill 1 Managerial Report The Flamingo Grill Diego Ibarra 11/22/2020 Texas A&M University-Corpus Christi
The Flamingo Grill 2 Executive Summary H&J firm is working with Flamingo Grill to find out how Flamingo Grill can increase customers' number. Flamingo Grill's collaboration with Haskell & Johnson (H&J) provides a measured way as to how Flamingo Grill can maximize their $279,000 budget to reach the highest number of customers. Each media means available to Flamingo Grill has a specific limit of effectiveness for the number of media advertisements, after which a decline occurs. After analyzing the objective of Flamingo Grill and the company's constraints, we would be able to maximize the exposure points with 15 television ads, 33 radio ads, and 30 newspaper ads. With these numbers in terms of advertising, Flamingo Grill will be able to reach 127,100 potential customers. We could also see from the sensitivity report how a change in budget affects exposure limits.

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