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Marketing Mix: The Four P'sThe Marketing Mix is one way at looking at an organisation's marketing activities.It is like a snap shot of what the company is doing at this time.The Marketing Mix is made up of 4 parts, which are known as the 4 P’s.When we looked at the definition of marketing these 4 P’s came up as 4 keywords.Can you remember what they were?Although each of these factors are important individually, it is the way in whichthey aremixedwhich is crucial to an organisation’s success.For example a company might have some excellent products on offer but theprice might be too high or the promotion is all wrong and customers don’t knowabout it.A company needs to ensure that it has a strong marketing mix, this means thatthe company will;Provide a product that the customer wantsMake sure that the customer can buy the productCharges a price that the customer will want to payPromotes it effectively so that the customer knows about itPlaceProductPricePromotion1
ACTIVITYThe following words are all to do with the marketing mix.See if you can putthem in the right P.ProductPricePlacePromotionQualityDesignServicesDiscountsList PriceSurchargeLocationPressAdvertisingBrand NameBrand NameList PriceLocationAdvertisingSurchargeDesignQualityPressDiscountsServices2
ActivityMany leisure and tourism products are a combination of both goods and services.Here are some of the things that you may expect to be provided at a pop concertWhich ones are goods and which ones are services? Circle the goods andunderline the services!If we look at one of the most famous companies McDonalds it can be said thatfood and drinkare the goods and the services area place to eat andchildren’s parties.Complete the table below listing the goods and services you would expect to findin the listed facilities.You can work in small groups.FacilityGoodsServicesNightclubFood itemsSoft drinksHard drinksRetailmerchandiseMoneyLoudspeakersDisk jockeyMusicBartendersSecurityLighting systemBowling AlleyBeveragesEatablesBowling ticketsGlovesVending machinesAir conditioningHeatingNon-slipperywooden floors.ThemeparkToysRewardsCostumesSnacksFun gamesParking areaSeating facilityEscort serviceExciting atmosphereMerchandiseClear signpostsProgrammesSeatingParkingWatching the concertHeating & LightingTicketsFirst AidRefreshmentsAdvice from staff3