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ECON3245 MIDTERM F2020(1).docx - ECON3425 MID-TERM Your...

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ECON3425MID-TERMFall2020Your name :Your YSN:Your answers to these questions are due back to the Prof. at[email protected]by 7.00 pm on Tuesday, October 20th., 2020.Score:…………………………… /65………………………………/40%Section 1:True (T) or False (F).Put a T or F on the line to the left of the question___F_1.Theory on consumer behavior shows that ATTITUDES are easy for most peopleto change.:___T_ 2.Attitudes toward a company are based on a firm’s products, the store, or a salesperson and will influence a decision to buy a product.____T 3.Unique packaging, using warm colors, or doubling the size of an advertising canaffect the response of consumers to a product.
___T_5.Consumers may face post-purchase anxiety about a product which arise fromrealizing that a product or model they chose does not have features that they desired.___F_ 6.The self-image is an objective view of the total person, and is an important aspectof one’s purchasing decisions.__F__ 7.When a consumer chooses educational, sports or hobby products or services ,they are likely seeking to meet their esteem needs.
__T__9.The psychologist associated with research on needs is Abraham H. Maslow.__F__ 10. In the past fifteen years, Toyota buyers have faced increased anxiety because ofequipment failures which required recalls of vehicles by the firm.This is an example ofconsumers’ needs for esteem.___F_ 11. REFERENCE GROUPS often influence a consumer’s purchase of appliancessuch as a coffee maker or microwave.Fill in the blank:12.“The values, beliefs, preferences, and tastes handed down from one generation to thenext” is the definition for :……
-2-13.South Asians groups in Canada associate more with……………their own culture and national heritage……………………………………………………………………………....14. During times of economic stress such as has occurred in recessions and because of theCovid-19 virus, consumers become more ………conservative……………………………………. in their spending.15. Groups such as the South Asians and the Chinese in Canada that have their owndistinct modes of behavior and lifestyle choices are called in marketing……………………………microculture……………………………………………………………….True or False?(Put T for True or F for False on the line to the left of the question).__T___16.Ethical issues in marketing include honesty in advertising.___T__17.Ethical issues in marketing include packaging and labelling.___F_ 18.When an oil company or an automobile producer promotes ways for drivers tosave gas on their automobiles, they are doing what is called supply control.

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Term
Winter
Professor
Jared
Tags
Marketing, McDonald, new product development

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