Strategic Plan Paper Outline - Strategic Plan Paper Outline Title International Business Strategic Plan Thesis Maison Forte a U.S based wood

Strategic Plan Paper Outline - Strategic Plan Paper...

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Strategic Plan Paper Outline Title: International Business Strategic Plan Thesis: Maison Forte, a U.S. based wood furniture manufacturing facility in Canada, will achieve a competitive advantage by performing market PESTLE and SWOT analysis, and setting SMART goals will give valuable insights for developing a strategic business plan. I. Introduction A. Describe the international business: High-end real wood furniture manufacturing facility expanding production to Canada. B. Thesis: Maison Forte, a U.S. based wood furniture manufacturing facility in Canada, will achieve a competitive advantage by performing market PESTLE and SWOT analysis, and setting SMART goals will give valuable insights for developing a strategic business plan. II. Competitive Advantage analysis A. Describe competitive analysis B. Describe actions to obtain a competitive advantage III. PESTLE analysis of the host country A. Describe what PESTLE analysis is and its purpose

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