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Running Head: CALIFORNIA FOODS MARKETING STRATEGY 1 California Foods Marketing Strategy Name Institution
CALIFORNIA FOODS MARKETING STRATEGY 2 California Foods Marketing Strategy Executive Summary Caroline Food Inc., a family-owned bakery business, is well known for being the first honey buns and Duchess Brand Snack developers. The company has been in business for nearly a century and is considered one of the leading organizations in the bakery sector. However, Paul Scarborough – The CEO, works hard to keep the company there and grow. The organization should develop new products, make Duchess the Brand the preferred for consumers, or establish their online store and social media marketing. The management needs to know the organization, susceptibilities, strongpoints, and various aspects that influence the baking sector to make an appropriate decision.
CALIFORNIA FOODS MARKETING STRATEGY 3 Background The company under review is a pastry producer that generates an array of personalized wrapped products. These products take into account baked pies, honey buns, and gem donuts. Similarly, the company also does personal label and foodservice production besides making their Duchess Brand products. The family-owned organization wants to grow its revenue and safeguard its profitability through developing new and innovative products, solidifying its Duchess Brand, and social media application. Therefore, this paper examined various marketing strategy aspects of Carolina Foods Inc.; these aspects include the background, mission, SWOT analysis, competitive analysis, and competitive advantage as well as multiple recommendations. Mission The company's mission is to make all of the products using the finest constituents, amalgamated in the house to guarantee that all consumers have better taste and standard. Furthermore, the company's mission also stipulates that the consumers will come back wanting more once they taste the treats. Undeniably, product quality is the leading priority, as the company will go to extreme lengths to guarantee that the products are appreciated and accepted as 'best in class’ in their distinct clusters. SWOT analysis Strengths 1. Under review, the company has improved from dealing with their products in the U.S. to Canada, Mexico, and Puerto Rico. Market segments in diverse regions communicate
CALIFORNIA FOODS MARKETING STRATEGY 4 various competitive advantages for the organization, which helps business and revenue growth opportunities. 2. According to the case study, Carolina Foods Inc. is one of the few organizations whose manufacturing base was Secure Quality Food Program Level 3 certified despite the large baking industry organizations. Furthermore, the leading legal certification corporation in the United States also lawfully authorized the company. In simple words, food safety and product quality are the company's utmost priorities under review as this certification gives an advantage over rivals.

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