Case Study #2 - Module #2.docx - 1 How would evaluate Paul...

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1. How would evaluate Paul Polman's 2010 decision to implement a new strategy based on the Unilever Sustainable Living Plan? What benefits did it offer? What risks did it present? Overall, I would rate Paul Polman’s 2010 Unilever Sustainable Living Plan highly. The plan included numerous benefits to consumers. The plan had three main goals to be achieved by 2020. Those goals include: helping a billion people improve their health and well-being, halve the environmental footprint of making and using Unilever products, and enhance the livelihoods of those in its value chain (Bartlett, 2016). To meet these goals the company plans to help eliminate deforestation, make agriculture and smallholder farmers mainstream, and work toward universal access to safe drinking water, sanitation, and hygiene (Bartlett, 2016). The risks include a radical new way of thinking from not only Unilever’s 165,000 workers but also the 5 million people in the company’s supply chain (Bartlett, 2016). The press believed there were contradictions between the conventional marketing objectives and the sustainability targets (Bartlett, 2020). Another columnist from the Financial Times was nervous about the return on investment for their investors through this program (Bartlett, 2016). Overall, this is a risky strategy to implement during a financial low, but if achieved could do amazing things for the company as a whole.

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