Amazon_Coupons.pdf - COUPONS ACQUIRE CUSTOMERS WITH COUPONS Overall Topic Insert Document Title 1 WHAT ARE COUPONS What are Coupons Enjoy automatic

Amazon_Coupons.pdf - COUPONS ACQUIRE CUSTOMERS WITH COUPONS...

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ACQUIRE CUSTOMERS WITH COUPONS Overall Topic Insert Document Title 1 COUPONS
Enjoy automatic merchandising for your coupon throughout Amazon. Customers can discover coupons on the Coupons home page , in search results, on product detail pages, on the offer listings page and in their baskets. Coupons are a self-service growth tool for Selling Partners. You can find Coupons under the Advertising tab inside Seller Central. With coupons, you can offer percentage or money off discounts to help increase the conversion of your products. Coupons show up throughout the Amazon website, including in search results with a badge, detail pages, offer listings pages, and the Coupons home page. Coupons can help increase visibility and help acquire and retain customers. What are Coupons? WHAT ARE COUPONS? Coupons 2
Benefit from search badging that can give you the ability to attract new customers and possibly improve conversion to a single ASIN or a set of ASINs. Target your coupons to specific customers Targeting helps you limit the audience of your coupons and can help optimize your return on investment. For example, if you select Amazon Prime customers as the targeted segment, only Prime customers will see your coupon offering on the product detail page and in their baskets. What are the benefits of coupons? COUPON BENEFITS Coupons 3 Strong and easy to use marketing-tool for promoting your products You can offer percentage or money off discounts to help increase the conversion of your products. You can set a duration up to 3 months for your coupon. Improving discoverability for newer products, across all fulfillment methods Coupons do not require a sales history for featured ASINs, are open to Seller-Fulfilled offers, and can be run on products which haven’t received any reviews yet, helping you overcome cold start. Combinable with other marketing tools You can increase visibility to your coupons by running a Sponsored Products ad at the same time.
Customers discover Coupons through merchandising mechanisms on both desktop and mobile. In search results Where are coupons discovered? DISCOVERING COUPONS Coupons 4 Desktop Mobile
On product detail pages Where are coupons discovered? (cont.) DISCOVERING COUPONS Coupons 5 Desktop Mobile
Coupons Home Page (amazon.com/coupons) Where are coupons discovered? (cont.) DISCOVERING COUPONS Coupons 6 Desktop Mobile
Today’s Deals page (amazon.com/gp/goldbox) Where are coupons discovered? (cont.) DISCOVERING COUPONS Coupons 7 Desktop Mobile
Customers “clip” the coupon to automatically apply the discount at checkout. How do customers engage with coupons? CUSTOMER EXPERIENCE Coupons 8 Pre clip Post clip Product detail pages
How do customers engage with coupons? (cont.) CUSTOMER EXPERIENCE Coupons 9 Coupons Home Page (amazon.com/coupons) Pre clip Post clip
How do customers engage with coupons? (cont.) CUSTOMER EXPERIENCE Coupons 10 In cart Customers will see the discount as well as their savings in cart.

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