6Business Communication Skills Attitudes of Human Resource Managers versus Business Educators

This preview shows page 1 - 3 out of 20 pages.

Business Communication Skills: Attitudes of Human ResourceManagers versus Business EducatorsDavid ConradAugsburg CollegeRobert NewberryWinona State UniversityABSTRACTThis study examined the perceptions of human resource managers and business schoolinstructors regarding the importance of 24 specific business communication skills. Previousstudies indicated broad agreement regarding the importance of student/employeecommunication abilities to achieve successful job performance. Yet the literature also suggestedthat different objectives may elicit dissimilar opinions regarding specific types of skills thatconstitute the ability to communicate effectively. In response to the need for more precisecommunication skills characterization, Conrad (2003) developed three skills sets based on thewidely accepted communication constructs of organizational, leadership and interpersonalcommunication abilities. The results from this study show that business leaders and businessinstructors agree on the importance of overall student/employee communication ability;however, they vary significantly regarding the importance of individual skills._____________________________________________________________________________________David Conrad is Assistant Professor and Associate Director for the Augsburg College MBAprogram. Robert Newberry is Professor of Marketing at Winona State University. Sendcorrespondence to David Conrad, Augsburg College, 3415 Chalet View Lane, Rochester, MN55901, [email protected]American Communication Journal2011 SPRING (Volume 13, Issue1)
5Business communication is the sending and receiving of verbal and non verbal messages withinthe organizational context (Roebuck, 2001; Ober, 2001; Murphy, Hildebrandt, & Thomas, 1997).Hanna and Wilson (1998) expanded on this definition, indicating business communication is aprocess of generating, transmitting, receiving, and interpreting messages in interpersonal,group, public, and mass communication contexts through written and verbal formats. Hynes(2005) stated effective business communication is the key to planning, leading, organizing, andcontrolling the resources of the organizations to achieve objectives, and may be formal orinformal in nature. Argenti (2007) discussed business communication functional aspects andfound that over half of the heads of corporate communication departments oversee businesscommunications functions that include media relations, online communications, marketing,special events, product/brand communications, crisis management, employee/internalcommunications, community relations, and product/brand advertising. The expanse andimportance of business communication underscores the need for business education andbusiness to collaborate in preparing business majors for the workplace.It is widely accepted that business management and business educators perceivecommunication skills as highly valuable to employees and organizations alike. In businessorganizations, numerous sources have reported that communication skills are critical to careersuccess and a significant contributor to organizational success (Du-Babcock, 2006; Roebuck,

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 20 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
calvin
Tags
Business, Management, Business Communication Quarterly

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture