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2Dr. Jay A. DewhurstAn Introduction to Business andBusiness PlanningIntroducing Business through the Development of aBusiness PlanDownload free eBooks at bookboon.com
3An Introduction to Business and Business Planning1stedition© 2014 Dr. Jay A. Dewhurst &bookboon.comISBN 978-87-403-0758-0Download free eBooks at bookboon.com
An Introduction to Businessand Business Planning4ContentsContentsNote to Instructors10Foreword11Acknowledgments12Introduction131An Introduction to Business141.1Introductory Concepts in Business141.2What is a business?151.3Entrepreneurship171.4Macro and Micro Economics171.5Accounting and Financial Management181.6Marketing191.7Human Resource Management191.8The Legal Environment in Business19Download free eBooks at bookboon.comClick on the ad to read more
An Introduction to Businessand Business Planning5Contents1.9Banking and Securities231.10Business Information Systems231.11Global Business Environment242The Business Plan282.1Determine the Potential for Profits282.2Determine Market Viability292.3Getting Financing323The Concept373.1Knowledge to Action403.2Building Leadership Skills434Marketing444.1Product454.2Price464.3Place464.4Promotion48Download free eBooks at bookboon.comClick on the ad to read moreClick on the ad to read moreStand out from the crowdDesigned for graduates with less than one year of full-time postgraduate workexperience, London Business School’s Masters in Management will expand yourthinking and provide you with the foundations for a successful career in business.The programme is developed in consultation with recruiters to provide you withthe key skills that top employers demand. Through 11 months of full-time study,you will gain the business knowledge and capabilities to increase your careerchoices and stand out from the crowd.Applications are now open for entry in September 2011.For more information visitemail [email protected] or call +44 (0)20 7000 7573Masters in ManagementLondonBusiness SchoolRegent’s ParkLondon NW1 4SAUnited KingdomTel +44 (0)20 7000 7573Email [email protected]Fast-trackyour career
An Introduction to Businessand Business Planning6Contents5General Management and Operations555.1Management Theory565.2The Daily Activities of a Manager585.3Summary616Accounting and Finance646.1Accounting Basics646.1How to use the Statements726.2The Profit and Loss Statement726.3The Balance Sheet736.4Budgeting746.5Manual vs Computerized Accounting766.6Payroll and Employment Taxes776.7Federal Issues786.8State and Local787Budgeting and Breakeven Analysis837.2Cost Volume-Profit Analysis837.3Breakeven84Download free eBooks at bookboon.comClick on the ad to read moreClick on the ad to read moreClick on the ad to read more
An Introduction to Businessand Business Planning7Contents7.4Using the Break-Even Analysis877.5The Flexible Budget888Financial Statement Analysis918.1Liquidity Ratios918.2Leverage Ratio958.3Profitability Ratios958.4Turnover Ratio978.5Overall Analysis989Bringing It All Together1009.1The Overall Plan1009.2The Concept1019.3

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Business, Management, Corporation, Master of Business Administration

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