Social-Media-Toolbox-6-22-11.doc - Social Media Toolbox...

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Social Media Toolbox Welcome to the BusinessOwnerSpace.com Social Media Conference – Growing Your Business with Social Media for Businesses Event! We hope you find the speakers, representatives and workshops to be both informative and helpful in finding business solutions for social media use in your advertising. We designed this “toolbox” with the idea that you would add information from the social media representatives at our conference to use in your future marketing campaign. Once you have completed the conference and taken advantage of our workshops, here are a few suggestions and some additional information and resources you should consider as you invest your time and energy into building a social media marketing strategy or improving your existing strategy. What is social media? It’s a suite of online services that facilitates two-way communication and content sharing and can be a productive component of your overall marketing strategy. While social media requires only a minimal cash outlay, it can be time intensive, so a thoughtful campaign that selects a few services that will work for you is better than a big campaign using multiple services that you don’t have the time and energy to keep updated. We recommend that at a minimum, you complete the following steps as soon as possible; 1. Create a web page or update and improve the one you already have. There are many websites that give you the tools you need to build your own, or you can hire someone to do it for you.

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