Journalism Study Guide
Media and Society
Media Significance
•
Pervasiveness (the quality of spreading throughout) of media in our lives and
society
•
Media influence and impact
•
First Amendment: Congress shall make no law…abridging the freedom of speech,
or of the press; or the right of the people peaceably to assemble.
•
Gatekeepers: any of those along the communication chain who influence what
does or does not appear in the media.
History of Mass Communication
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Three Waves
o
Print
o
Telecommunications
o
High-technology
•
I.
Print Wave
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Technological breakthrough: movable type.
o
Johannes Gutenberg; Mainz, Germany; 1450s.
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o
Replaced monastic scribes: printing press and movable type allowed multiple
copies
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Gutenberg Bible 1455
•
II.
Telecommunications Wave
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Telegraph: Samuel F. B. Morse; 1840s; rapid communication over distances.
o
Sound recordings: Thomas Edison; phonograph; 1877.
o
Movies: Thomas Edison; kinetoscope; 1891; projection; Lumiere Brothers;
1895.
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- Spring '08
- PURVIS
- journalism, Johannes Gutenberg, Study Guide MEDIA, Society Media Significance, Demassification o Media
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