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JOUR study guide - Media and Society Mid-Term Exam Study...

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Media and Society Mid-Term Exam Study Guide REVIEW Any of those along the communication chain who influence what does or does not appear in the media are called gatekeepers . A distinctive feature of the U.S. Constitution protecting the freedom of speech and of the press is called The First Amendment. This newspaper is the leader in average daily circulation in the United States: New York Times . Two major trends in the book-selling business: Major bookstore chains and online sells . With the development of the Penny Press in 1833, Benjamin Day made this the principal source of newspaper revenue: advertising . Magazines follow what the demassification trend. The three “national” newspapers in the United States are New York Times, Wall Street Journal, and USA Today. Demographics : the characteristics of a particular audience. Examples are age, sex, income, etc. This goes along with demassification and magazines. Demassification: media that focuses on a specific focus. Demographics are used here. Examples are magazines and TV stations that attract only certain types of people.
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Conglomeration : smaller companies coming together to form one big company.
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