Ehleiter Marketing Plan.docx - Marketing Plan for...

This preview shows page 1 - 5 out of 10 pages.

Marketing Plan for SeaSolutionsLisa EhleiterPrepared for MKTG 3300Patti Heisler, InstructorMay 4, 20201
COMPANY AND PRODUCT DESCRIPTIONAlgae Oil Used to Produce Plastic Products for Healthcare and Laboratory FacilitiesThe first rule of healthcare is do no harm. Discarding massive amounts of plastic every day does tremendous harm. SeaSolutions helps companies meet the triple bottom line — people, planet, and profit. Together we can protect human health through better environmental stewardship.Polyethylene(PE) is a know health hazard. It is also extremely useful. The healthcare and laboratory settings generate large quantities of plastic waste, currently predominantly PE. At SeaSolutions, we deliver products of the same caliber as the traditional plastics in use today. Our ecofriendly product line is entirely carbon negative.SeaSolutions is a social entrepreneurship based in Nicollet, Minnesota. Family owned and operated, our business is an exciting new venture. We partner with innovativecompanies like Austeja Platukyte and Avani Eco to provide the medical and laboratory industries alternatives to traditional, harmful plastics. We offer commonly used items such as test tubes, intravenous bags, and biohazard bags made from our ecofriendly algae-derived material.MISSION STATEMENTSeaSolutions provides algae-based products on a growing scale to help transform the healthcare industry toward carbon neutrality.GOALSNon-Financial GoalsMaintain net carbon-neutral operations from day oneBy year two, provide stable, high paying tech jobs to communities by sourcing from Minnesota algae farmers, refining and producing materials locallyBecome the preferred brand for healthcare and laboratory supplies in Minnesota within five yearsFinancial GoalsPrice within 20% of benchmark brands at all timesAfter first year, realize yearly decreases in cost per unit by building efficiencies and expandingalgae yieldsUtilize grants and philanthropy to fund 25% of startup (at startup) and expansions (at time of expansion(2
COMPETITIVEADVANTAGESeaSolutions offers the only healthcare and laboratory product line of ecohealthy options.SWOT ANALYSISLocationType of FactorFavorableUnfavorableInternalStrengths: sustainable, uniqueWeaknesses: cost of algae-based versus petroleum-based materials, small scale operation in high-volume industryExternalOpportunities: healthcare industry values community health including environmental factors; growing demand for ecofriendly products and negative perceptions about petroleum industryThreats: plant-based plastics such as corn ethanol dominate the niche; new technologies for recycling and reusing petroleum plastics)Table 1, Kerin p. 42(3
SITUATIONAL ANALYSISSuppliers: Local MinnesotafarmersOrganizationCustomers: Healthcare facilities andmedical laboratories in MinnesotaEnvironmental ForcesSocial: Growing value in ecofriendly products makes social forces a big positive for SeaSolutions.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture