Theoretical approaches to sport spectators

selling consists of identifying the customers

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Unformatted text preview: - Product choices - Determine basic design of the product offered - Price choices - Determine how much consumers pay for product - Promotion choices - Determine the visibility and image of the product to consumers - Place/Distribution choice - Determine where and when the product is available to the consumer Unique aspects of sport marketing: Aspects of Price: - Selling consists of - Identifying the custom...
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This note was uploaded on 07/25/2013 for the course SPORTMGT 101 taught by Professor Lachowetz during the Spring '08 term at UMass (Amherst).

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