Theoretical approaches to sport spectators

Bureaucracy division labor hierarchical authority

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Unformatted text preview: away tools and equipment from one step and preparing for another - Facilitates the training of workers – easier and more effective to train individuals in restricted number of tasks. Bureaucracy - Division Labor - Hierarchical authority structure - A system of abstract rules - Impersonality - Technical Competence Criticism of a Bureaucracy - Monotonous and degrading routines - Interdepartmental rivalries - Problems with communication Marketing Basics Marketing is - The advertisement of what you do to make what you represent successful and valuable - All activities designed to meet the needs and wants of sport consumers through exchange processes Major Thrusts: - Marketing of sports - Marketing through sports Marketing Myopia - focus on the producing and selling - Reliance on winning - short term focus Four P’s:...
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This note was uploaded on 07/25/2013 for the course SPORTMGT 101 taught by Professor Lachowetz during the Spring '08 term at UMass (Amherst).

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