Midterm I Review

Midterm I Review - Mid-Term I 60 Multiple Choices (Chapters...

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Unformatted text preview: Mid-Term I 60 Multiple Choices (Chapters 1-7) Date: Feb. 22, Thursday Time: 5:30 ~ 7:30pm Location Lecture A (TTH 8:05-9:20) Last Name A-K go to Phillips Hall 100 (100 PH) Last Name L-Z go to W10 PBB Lecture B (MWF 10:30-11:20) All go to Chemistry Building 225 (225 CB) If you have a class conflict and need to arrange a makeup, contact the Head TA immediately kyuseop-kwak@uiowa.edu Your neighbor is tired of conventional soft drinks, and wants something different. Coincidentally, Cadbury Beverages, Inc., has begun distributing Country Time lemonade through the supermarket at a price comparable to that of soft drinks. Which of the conditions needed for marketing to occur is described in this situation? A) the creation of unrealized needs B) two parties with unsatisfied needs C) one-way communication D) a physical location for an exchange to take place . E) time and place utility Your neighbor is tired of conventional soft drinks, and wants something different . Coincidentally, Cadbury Beverages , Inc., has begun distributing Country Time lemonade through the supermarket at a price comparable to that of soft drinks. Which of the conditions needed for marketing to occur is described in this situation? A) the creation of unrealized needs B) two parties with unsatisfied needs C) one-way communication D) a physical location for an exchange to take place . E) time and place utility Your neighbor is tired of conventional soft drinks, and wants something different. Coincidentally, Cadbury Beverages, Inc., has begun distributing Country Time lemonade through the supermarket at a price comparable to that of soft drinks. Which of the conditions needed for marketing to occur is described in this situation? A) the creation of unrealized needs B) two parties with unsatisfied needs C) one-way communication D) a physical location for an exchange to take place . E) time and place utility For Marketing to Occur. . . Two or more parties (individuals or organizations) with unsatisfied needs A desire and ability on their part to be satisfied A way for the parties to communicate Something to exchange. In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company named Intellitex is trying to change that. Intellitex is able to track every transaction with patrons on one databasefrom tickets and fund-raising to volunteering and gift shop purchases. This technology will allow arts groups to develop detailed customer profiles, which helps symphonies, operas, and theaters tailor their sales pitches to individuals. In other words, Intellitex is going to allow arts groups to engage in: A) market aggregation B) relationship marketing C) industry reciprocity....
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Midterm I Review - Mid-Term I 60 Multiple Choices (Chapters...

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