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Final Exam Review


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HISTORY OF MEDIA ARTS I FINAL EXAMINATION REVIEW PART I – MULTIPLE CHOICE 1. By 1928, two radio networks were on the air broadcasting programs. These two networks were A. ABC and CBS B. NBC and DuMont C. CBS and MBS D. NBC and CBS E. MBS and DuMont 2. The 1941 Report on Chain Broadcasting included all of the following provisions EXCEPT A. Affiliates had more control to achieve localism B. Networks were banned from owning their own talent bureaus C. Affiliates had to be divided between NBC, CBS, and MBS D. There were regulations on how long a network could force a station to be an affiliate E. NBC Red and NBC Blue had to disband 3. CBS paid exhibitors money to play all their programs, and its affiliates got sustaining and commercial programs. What term describes this transaction? A. Block booking B. Blind booking C. Block and Blind booking D. Blind and Block booking E. Transcription 4. Both NBC and CBS relied on a process of production and distribution of recorded programs. This term is known as 5. The Mutual Broadcasting System
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6. CBS aired all of the following types of programming, divisions, and people EXCEPT 7. Broadcast Music, Inc. (BMI) competed with the National Association of Broadcasters (NAB) mainly over A. 8-track distribution rights B. Music rights C. Network sponsorship D. Gaining approval from ASCAP E. Spectrum allocation rights 8. Which of the following statements is FALSE regarding the shift of program control from the networks to the sponsors? 9. The chairman of the Federal Communications Commission (FCC) during the Roosevelt Administration was
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