Final Exam Review

Final Exam Review - HISTORY OF MEDIA ARTS I FINAL...

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HISTORY OF MEDIA ARTS I FINAL EXAMINATION REVIEW PART I – MULTIPLE CHOICE 1. By 1928, two radio networks were on the air broadcasting programs. These two networks were A. ABC and CBS B. NBC and DuMont C. CBS and MBS D. NBC and CBS E. MBS and DuMont 2. The 1941 Report on Chain Broadcasting included all of the following provisions EXCEPT A. Affiliates had more control to achieve localism B. Networks were banned from owning their own talent bureaus C. Affiliates had to be divided between NBC, CBS, and MBS D. There were regulations on how long a network could force a station to be an affiliate E. NBC Red and NBC Blue had to disband 3. CBS paid exhibitors money to play all their programs, and its affiliates got sustaining and commercial programs. What term describes this transaction? A. Block booking B. Blind booking C. Block and Blind booking D. Blind and Block booking E. Transcription 4. Both NBC and CBS relied on a process of production and distribution of recorded programs. This term is known as A. Transcription B. Block booking C. Network broadcasting D. Spectrum allocation E. Telecommunications 5. The Mutual Broadcasting System A. Had 160 affiliates by 1940 B. Was based in rural, smaller cities C. Aired programs for and about youth, religion, and sponsored news D. Shared affiliates between the Northeast and the West Coast E. All of the above
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6. CBS aired all of the following types of programming, divisions, and people EXCEPT A. Serious dramas B. News division C. Sponsored news and commentary D. Touring musicians E. Crime shows 7. Broadcast Music, Inc. (BMI) competed with the National Association of Broadcasters (NAB) mainly over A. 8-track distribution rights B. Music rights C. Network sponsorship D. Gaining approval from ASCAP E. Spectrum allocation rights 8. Which of the following statements is FALSE regarding the shift of program control from the networks to the sponsors? A. Advertising agencies saw radio as a source of income B. The “nature of the system” helped to initiate this shift C. This shift in control did not occur until after the Depression was over D. The policies initiated by CBS helped to spark this shift E. All of the above statements are FALSE 9. The chairman of the Federal Communications Commission (FCC) during the Roosevelt Administration was A. J. Edgar Hoover B. Herbert Hoover C. Lawrence Welk D. Lawrence Fly E. Jack Daniels 10. The deconstruction of NBC Red and NBC Blue led to the creation of A. DuMont B. Fox C. UPN D. ABC E. CNN 11. As opposed to the British Broadcasting Corporation (BBC), American networks were noted for A. Consistent scheduling B. Time slots C. Daytime versus Nighttime programming D. Integrated advertising E. All of the above
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12. Clear channel stations were A. Radio stations with the most powerful signals B. Radio stations with the least powerful signals C. Not available until the onset of satellite radio D. Not mandated by the FCC until the 1960’s E. Mandated through the creation of the Federal Radio Commission (FRC)
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Final Exam Review - HISTORY OF MEDIA ARTS I FINAL...

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