About 14 26052011 external information part of the

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Unformatted text preview: proving the visibility of a website in search engines - In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. - Recap - Internet marketing strategy - SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. - Optimizing a website may involve editing its content and HTML and associated coding to increase its relevance to specific keywords 15 26/05/2011 Supply Chain Value Chain - The value chain model - views the firm as a series or chain of basic activities that add value to a firm’s products or services. - also cause you to consider benchmarking (comparing Business Processes and measuring performance against standards) and your business processes against your competitors or others in related industries, and identifying industry best practices. - A value web is a collection of independent firms that use information technology to coordinate their value chains to produce a product collectively What does it mean to “manage” knowledge? Knowledge management is the processes by which knowledge is created, captured, stored, stored shared, transferred, exploited to meet the needs of an organization Communities Communities of Practice A group of people who share an interest, a craft, and/or a profession. The group can evolve naturally because of the members' common interest in a particular domain or area, or it can be created specifically with the goal of gaining knowledge related to their field. KM is seen as a way to increase innovation and improve business performance How How to organise knowledge - Taxonomies Knowledge in the KM Portal is organized via a set of taxonomies, each of which provides a different perspective or view on the data. Modellers and analysts can browse knowledge organized by infrastructure decomposition, project organization structure, or by administrative program structure. Search Engine Optimisation (SEO) - The process of improving the visibility of a website in search engines - Internet marketing strategy - SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. th - Optimizing a website may involve editing its content and HTML and associated coding to increase its relevance to specific keywords 16...
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