221W_h-1 - Homework #1 Marketing 221W David Krulewich...

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Homework #1 Marketing 221W David Krulewich September 26, 2007 1. What recommendations would you make to the top management of Proctor & Gamble to ensure the probability of a favorable consumer post purchase decision evaluation of Tide laundry detergent What would you do with regard to a marketing strategy to accomplish this objective. Explain your rationale… be as specific as possible. There are several recommendations I would make to the top management of Proctor & Gamble to ensure the consumers would be happy after a purchase of Tide laundry detergent products. A promotion such as a coupon or an especially low price would ensure that the consumer would feel that they made the most of their money. When customers feel like they got a bargain they are much less likely to have unfavorable post purchase feeling. Tide’s brand name is already well known and the product is already popular for its high quality. Once purchased the consumer may begin to compare the product to previously purchased products so if they can claim that what they paid was more accurately priced than in previous situations, at least when comparing price and value. This alone would probably create a positive mindset and allow for favorable post purchase decision evaluation, however it can be taken a step further. Another marketing tactic Proctor & Gamble could use would be to offer a “satisfaction
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This note was uploaded on 04/07/2008 for the course MKTG 221W taught by Professor Fredhurvitz during the Fall '07 term at Pennsylvania State University, University Park.

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221W_h-1 - Homework #1 Marketing 221W David Krulewich...

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