ch06 - ch06 Student 1 Real estate market research is an...

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ch06 Student: ___________________________________________________________________________ 1. Real estate market research is an important process used by analysts to facilitate a better understanding of a property's future profit potential. All of the following statements regarding market research are true EXCEPT: A. Real estate market research should always be flexible since the research depends directly on the problem at hand. B. Most data about general real estate is relevant to a given market study. C. Most important data for a given market study often is not publicly available. D . Market research should focus specifically on market segments for the property involved, rather than on the aggregate real estate market. 2. A popular adage in real estate is that property value is all about "location, location, location." However, for most property types in nonresidential realms, nonlocational requirements are equally or even more important. All of the following are examples of nonlocational factors EXCEPT: A. Floor plate size B. Amount of parking C. Nature of current tenants D. Proximity to modes of public transportation 3. Preferences of households can vary with time, prosperity, and context. The nuances in the preferences or needs of market subgroups are commonly referred to as: 4. Professor James Graaskamp often asserted that when one buys real estate, what one is buying is a set of assumptions about the future. Therefore, it is not surprising that the beginning point of the market research process is to: 5. In constructing a market-defining "story," it is helpful to answer a series of fundamental questions around which analysis can be built. Which of the following questions is designed to identify the target market?
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