CASE: INTERFOODS INC,VALLEY BUTTER

Sales forecast the foremost important information to

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Unformatted text preview: in the leading cities. Also, the packaging and the brand image are created in a way to sell the product to the particular top economic segment of the cities. Location constraints: - Refrigerators are not readily available in Colombia except in a few big cities, and thus any product with the need for refrigeration can only sell in the big cities. Also, there are no research firms to offer simulated test markets or scanner market data, and thus doing a market research and getting consumer data is a tough task. Key Information required once the product is introduced in the market Sales Report vs. Sales forecast: - The foremost important information to measure the product’s success and to judge the plans made for the product is to measure its sales report. Based on the sales report, the sales forecast should call for more than 10% of the market share in a year to keep the product in continuation. Also, the sales would indicate whether the sales force is optimum to handle Valley Butter’s sales. Consumer Response: - The consume...
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This note was uploaded on 08/06/2013 for the course EMGT 351 taught by Professor Garywestergren during the Fall '12 term at Santa Clara.

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