{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}


Thus a sales force of 20 people would solely work

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: r product, is not even that much profitable. • • • • Implementation • (Assumptions made) After carrying out a study of the market and the consumer response, a few important facts are observed – o It is true that the main market of butter is just in the three main cities of Colombia because of the need for refrigeration. o But, it is not true that only the high earning community buys butter, as the common mid earning population in the cities is also buying Ahoy butter at a fast rate since Ahoy lowered its prices significantly in the last couple of years. o It is also true that people...
View Full Document

{[ snackBarMessage ]}