CASE: INTERFOODS INC,VALLEY BUTTER

CASE INTERFOODS INC,VALLEY BUTTER

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Unformatted text preview: r product, is not even that much profitable. • • • • Implementation • (Assumptions made) After carrying out a study of the market and the consumer response, a few important facts are observed – o It is true that the main market of butter is just in the three main cities of Colombia because of the need for refrigeration. o But, it is not true that only the high earning community buys butter, as the common mid earning population in the cities is also buying Ahoy butter at a fast rate since Ahoy lowered its prices significantly in the last couple of years. o It is also true that people...
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This note was uploaded on 08/06/2013 for the course EMGT 351 taught by Professor Garywestergren during the Fall '12 term at Santa Clara.

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