marketing - Economic needs- concerned with making the best...

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Economic needs- concerned with making the best use of a consumers time and money- as the consumer judges it 1. Economy of purchase of use 2. Convenience 3. Efficiency in operation or use 4. Dependability in use 5. Improvement of earnings Needs- the basic forces that motivate a person to do something (involving physical well being, individual set views, and relationships with others) Drive- a strong stimulus that encourages action to reduce a need (drives are internal) Hierarchy of needs- 1. Physiological needs are concerned with biological needs 2. Safety needs are concerned with protection and physical well being 3. Social needs are concerned with love, friendship, status, self esteem 4. Personal needs concerned with individual needs for personal satisfaction Personal satisfaction is unrelated to what other’s think or do Perception- how we gather and interpret information from the world around us Selective exposure- our eyes and mind seek out and notice only information that interests us Selective Perception- we screen out or modify ideas, messages, and information that conflicts with previously learned attitudes and beliefs. Selective retention-we remembers only what we want to remember Learning-is a change in a persons thought process caused by prior experiences Almost all consumer behavior is learned Cues- products, signs, ads, and other stimuli in the environment Response- is an effort to satisfy a drive Reinforcement- of the learning process occurs when the response is flowed by satisfaction, that is reduction in the drives/ strengthens that relationship between many needs are culturally and socially learned
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This note was uploaded on 04/07/2008 for the course MKT 310 taught by Professor Rogol during the Spring '08 term at Kutztown.

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marketing - Economic needs- concerned with making the best...

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