Unformatted text preview: Marxist-Economic ownership Classic vs Neo-Classic believes who owns media has power, Neo believes in finding solutions Critical approach-meaning based in reading the meaning of culture, intertextuality Critical Theory-Economic control and media concentration, decline of public sphere, emphasized ownership Cultivation Theory-TV viewing experience(accumulated) TV=social reality, Functionalist Theory-First, society is viewed as a system – a collection of interdependent parts, with a tendency toward equilibrium. Second, there are functional requirements that must be met in a society for its survival (such as reproduction of the population). Third, phenomena are seen to exist because they serve a function. Information Society Thoery-Info is the central driving force of productive power, social dependence on info, Info and comm. technology....
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- Spring '08
- Sociology, Studies Theories Normative Theory, intertextuality Goerge Gerbner-Cultivation, Theories Normative Theory, intertextuality Critical Theory-Economic, Everett Rodgers-Diffusion theory