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Unformatted text preview: Marxist-Economic ownership Classic vs Neo-Classic believes who owns media has power, Neo believes in finding solutions Critical approach-meaning based in reading the meaning of culture, intertextuality Critical Theory-Economic control and media concentration, decline of public sphere, emphasized ownership Cultivation Theory-TV viewing experience(accumulated) TV=social reality, Functionalist Theory-First, society is viewed as a system a collection of interdependent parts, with a tendency toward equilibrium. Second, there are functional requirements that must be met in a society for its survival (such as reproduction of the population). Third, phenomena are seen to exist because they serve a function. Information Society Thoery-Info is the central driving force of productive power, social dependence on info, Info and comm. technology....
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This note was uploaded on 04/07/2008 for the course COMM communicat taught by Professor Dock during the Spring '08 term at Stockton.
- Spring '08