PoMar Teaching Calendar 2020-2021 Semester 2.pdf - Teaching Calendar 2020-2021 Semester 2 Full Module Title Principles of Marketing Short Module Title

PoMar Teaching Calendar 2020-2021 Semester 2.pdf - Teaching...

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Teaching Calendar: 2020-2021 Semester 2 Full Module Title: Principles of Marketing Short Module Title: PoMar Module Code: 4MARK008C-n Credit Level: 4 Credit Value: 30 credits Length: 1 semester (Academic year of 2020-2021) Module Leader: Dildara Gapparova Email: [email protected] Week Commencing Teaching Week (TW) Lecture Topics Important Notes January 25 - 29 TW 1 Introduction to Principles of Marketing Setting a CW February 1 - 5 TW 2 Product development and Pricing Groups and brands must be selected February 8 - 12 TW 3 Promotion and Distribution strategies Student data

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