MKT 829 Course Outline.pdf - MKT 829 Winter 2021 As...

MKT 829 (Winter, 2021)
As reviewed: January 18, 2021
1
Department of Marketing
MKT 829 INTERNATIONAL SPORT MARKETING
“The Future of Global Sport Marketing”
Winter, 2021
*Virtual
Instructor: Dr. Cheri L. Bradish , Ted Rogers Director – Sport Business Initiatives, TRSM ( [email protected])
Office Hours: TBA
Industry Advisory: Mr. Chris Shewfelt , MLSE
TAGA Information: Ms. Michelle Bell, Mr. Sean Addis
COURSE DESCRIPTION:
This course exposes students to the concepts and theories related to marketing in international sports organizations. The
course adopts an applied approach and emphasizes both professional and Olympic sport, focusing on the practical application
of theory. Topics may include sport agents, global sporting events, financing, marketing sport facilities, ambush marketing,
events sponsorship, and anti-doping. For the Winter 2021 term, the course will be focused on the future of global sport
marketing, especially post-Covid-19. In particular, a series of industry interviews will be the cornerstone of the course content,
and available via the course site.
COURSE MANAGEMENT:
Every effort will be made to manage the course as stated. However, adjustments may be necessary at the discretion of the
instructor. If so, students will be advised and alterations discussed in the class prior to implementation. It is the responsibility
of students to ensure that they understand the University’s policies and procedures, in particular those relating to course
management and academic integrity. A list of relevant policies is included at the end of this outline.
COURSE INFORMATION:
Prerequisite : MKT 100 or HTM 302 or Direct Entry; Anti-requisite: MKT 827
E-mail Usage & Limits : Students are encouraged to communicate electronically with the Instructor either via email or
through the course discussion site, when applicable. Please allow up to a 48-hour reply time, excluding weekends. Students
are required to activate and maintain a Ryerson e-mail account, the only official means by which you will receive University
communications. Faculty will NOT respond to student enquiries from any other e-mail address (see Policy # 157 found at
for further information).
Method of Posting Grades : Class grades will be posted on the course portal.
COURSE OBJECTIVES/LEARNING OUTCOMES:
At the completion of the course, it is expected each student will be able to:
1. Demonstrate comprehension of the theoretical concepts and practical strategies of marketing for sport in an
international context.
2. Define, distinguish, and apply the interdependent principles of marketing and marketing strategy as they relate to
global sport and sport marketing.
3. Discuss the appropriate role of sport marketing to the business of sport in a global context.
4. Identify key challenges and opportunities facing sport managers and marketers operating in the international sporting
environment.

MKT 829 (Winter, 2021)
As reviewed: January 18, 2021
2
COURSE EVALUATION:
1. Term Tests (2 @ 30% each) 60% Individual)
§ To be submitted via the class portal, using TurnItIn.