COM 127 Communication Plan Final Project Submission.docx -...

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COM 127 Communication Plan Template Role of Communication Team A communication department’s purpose and role are to streamline communications among several external and internal communication channels. Business Problem Identification When identifying the business problem for ACME, a big problem is not only the poor performance of the bike, but the ramifications such as negative press, reviews, ratings, lack of repeat business, and poor word of mouth advertising. An organization typically has a chance to get out in front of situations like this using public relations strategies, but in this case the reviewer has already made an impression on such a large audience considering it an unsafe bike at certain speeds. When it comes to something as important as safety, this is going to be a hard problem to overcome, especially with parents looking for bikes for their children as well as avid bikers. Proposed External Communication Solution ACME can learn from Facebook’s error when they just posted a blog regarding the privacy changes.

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