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Unformatted text preview: truly free if one has to pay sixty or so dollars a month for the next two years, and then simply ignore the ad. Other than that, the evidence is set right out there for people to see, and there are very few ways of interpreting it. A way to collect evidence about this advertisement would be to monitor web surfers as they viewed the web site and clicked on the ad. The observer would document how many people saw the ad, but simply ignored it; how many people saw the ad and ended up clicking on it; and finally, how many people saw the ad and actually ended up entering a two-year contract with the phone provider. A conclusion that is perhaps most reasonable is that the large majority of people using the internet have seen many ads claiming to have “FREE” items, and have learned through experience that in order to receive the item for free, they must go through several steps, and by the time they reach the end, they are actually going to end up paying some amount of money....
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This note was uploaded on 04/07/2008 for the course PSYCH 100 taught by Professor Grison during the Fall '07 term at University of Illinois at Urbana–Champaign.
- Fall '07