PRII.docxwithDOT.docx - APPROVAL SHEET Approved by the EXAMINER on Oral Examination with the grade of EUNICE N MARTIN Practical Research II Adviser

PRII.docxwithDOT.docx - APPROVAL SHEET Approved by the...

This preview shows page 1 - 11 out of 20 pages.

APPROVAL SHEET Approved by the EXAMINER on Oral Examination with the grade of . EUNICE N. MARTIN Practical Research II Adviser ___________________________________________________________ Accepted and approved in partial fulfillment of the requirements for Practical Research II . LYNDON JOHN S. DE LEON, LPT Program Head, Senior High School Date: ____________________ TITA C. AGSUNOD, LPT, PhD High School Principal
ACKNOWLEDGEMENT The researchers would like to express their sincerest and deepest gratitude to the High School Department Principal, Tita C. Agsunod, LPT, PhD., to their Research adviser, Ms. Eunice N. Martin, for serving as their guiding light throughout the pursuit of knowledge, to their friends and family, for providing them the support and motivation they need in whatever form it may be. And most importantly, this piece of work is highly dedicated and offered unto the Lord Almighty, through Him all things are possible. To God be all the glory!
DEDICATION
ABSTRACT
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
APPENDICES
Chapter I THE PROBLEM AND ITS SETTING Introduction In this ever-changing world where revolutionary advancements and rapid innovations are prevailing, business establishments should devise strategies and techniques in order to keep abreast with the continuous pervasiveness of globalization. With this, it becomes apparent that certain business turbulences continue to arise making it inevitable for the corporate world to encounter various business-related changes. As a result, business industries must enrich their knowledge on how to acclimatize to the unstable business landscape (Auster et al., 2011). In connection with this, improvements in business operations include a systematic shift between the business setting and the strategies of particular organizations in pursuit of increased performance and overall growth. Moreover, sound analysis of strengths, weaknesses, opportunities, and threats imposed by the external business setting should be taken into account in order for the organization to thrive and maintain its competitive edge among its competitors (Grant, 2008). One of the fundamental approaches employed by organizations in an attempt of further expanding their market while also enhancing their products is the enforcement of a marketing tactic recognized as the diversification strategy. This distinct corporate maneuver helps organizations build the urgency and the need of improving shareholders value by using existing resources (Thomson et al., 2012).
Two components of the diversification strategy involves service offerings and market expansion. With this regard, market expansion does not only refer to the extension of the location where the business operates, but it also includes the augmentation of new sets of consumers with interrelated socio-demographic profiles (Lengen, 2012). On the other hand, service offerings not only focuses on the distinct changes, but also to the transformation of its totality involving various ways of presenting a certain product (Usan, 2005).

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture