APPROVAL SHEETApproved by the EXAMINER on Oral Examination with the grade of .EUNICE N. MARTINPractical Research II Adviser___________________________________________________________Acceptedandapprovedinpartial fulfillmentofthe requirements for Practical Research II.LYNDON JOHN S. DE LEON, LPT Program Head, Senior High SchoolDate: ____________________TITA C. AGSUNOD, LPT, PhDHigh School Principal
ACKNOWLEDGEMENTThe researchers would like to express their sincerest and deepestgratitude to the High School Department Principal, Tita C. Agsunod, LPT, PhD.,to their Research adviser, Ms. Eunice N. Martin, for serving as their guiding lightthroughout the pursuit of knowledge, to their friends and family, for providingthem the support and motivation they need in whatever form it may be. And mostimportantly, this piece of work is highly dedicated and offered unto the LordAlmighty, through Him all things are possible. To God be all the glory!
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Chapter ITHE PROBLEM AND ITS SETTINGIntroductionIn this ever-changing world where revolutionary advancements and rapidinnovations are prevailing, business establishments should devise strategies andtechniques in order to keep abreast with the continuous pervasiveness ofglobalization. With this, it becomes apparent that certain business turbulencescontinue to arise making it inevitable for the corporate world to encounter variousbusiness-related changes. As a result, business industries must enrich theirknowledge on how to acclimatize to the unstable business landscape (Auster et al.,2011). In connection with this, improvements in business operations include asystematic shift between the business setting and the strategies of particularorganizations in pursuit of increased performance and overall growth. Moreover,sound analysis of strengths, weaknesses, opportunities, and threats imposed by theexternal business setting should be taken into account in order for the organizationto thrive and maintain its competitive edge among its competitors (Grant, 2008).One of the fundamental approaches employed by organizations in anattempt of further expanding their market while also enhancing their products isthe enforcement of a marketing tactic recognized as the diversification strategy.This distinct corporate maneuver helps organizations build the urgency and theneed of improving shareholders value by using existing resources (Thomson et al.,2012).
Two components of the diversification strategy involves service offeringsand market expansion. With this regard, market expansion does not only refer tothe extension of the location where the business operates, but it also includes theaugmentation of new sets of consumers with interrelated socio-demographicprofiles (Lengen, 2012). On the other hand, service offerings not only focuses onthe distinct changes, but also to the transformation of its totality involving variousways of presenting a certain product (Usan, 2005).