Marketing Cheat Sheet - Revised

Functional performance psychological personal

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Unformatted text preview: X: 1965- 1976/32- 43, debt, cynical, more spending power Generation Y: 1977- 1995/13- 31, celebrate diversity, “too hard”, techie Tweens: 1996- 2000/8- 12, buying power, food + drinks + games M A R K ET R ESEA R C H & IN FO R M A T IO N SYST EM S Data mining- use stats. analysis to find previously unknown patterns 1 2 3 4 5 2. Type of data needed – Secondary / Primary 3. Exploratory Research: begin to understand something, initial info Observation + Ethnography / In- depth Interviews / Focus Group Interview / Projective Technique (scenarios) Conclusive Research: confirm preliminary insights Survey [(un)structured Questionnaire] / Experimental...
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This note was uploaded on 08/26/2013 for the course BU 362 taught by Professor Maziarz,c during the Spring '08 term at Wilfred Laurier University .

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