Marketing Cheat Sheet - Revised

Why recommend how you will come over any

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: & evaluation Rationale, specific, implementable, mutually exclusive Each alternative must be a solution to the problem/opportunity Recommendation (Part of Implementation mark wise) Decision: Which of the above alternatives (marketing strategy) do you recommend? Why? Recommend how you will come over any disadvantages identified Implementation (50%) Marketing Strategy: Overall strategy, target market, positioning Marketing Mix: Product: product classification, lines, mix & PLC Price: strategy, suggested price(s) & mark- up(s) Place: strategy, levels of channel, distribution intensity Promotion: strategy, objectives, advertising, promotion, personal selling, PR, IMC, budgets & rationale Expected Results: Market share, income (operating) statement, timeline - What type of business we are in? - What do we need to do to meet goals + objectives? - Sustainable competitive advantage EX TER N A L FA C TO R S A FF EC TIN G TH E 4P ’S (C D STEP ) Political / Regulatory Competitors Demographics Economic Technology Social / Cultural Trends S EG M EN TA TIO N , T A R G ETIN G , P O SITIO N IN G (O V ER V IEW ) - Segmentation: market segment who responds similarly to ma...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online