AGEC 314-599,700 Dr. Senarath Dharmasena (Spring 2021)
This module is worth 15% of your final grade.
To post answers, first click “Module 4” on eCampus class page, and then click “Submit
Assignments”. Then you will find submission links for each section of the module. You may
attach as a Word or a PDF file using attachment link. All work must be completed using the
provided. Open the Answer Template folder to obtain the template
Please do the following.
Read Chapter 15 of your textbook (use the 7
edition of the textbook). Also, watch
and/or listen to lectures provided for each chapter (or combination of chapters).
Answer following Study Questions. You must answer questions on the
provided (150 points)
How do retail stores attract customers; what characteristics do successful stores
have? Discuss at least five characteristics (25 points)