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1 Gender Inequality and Inequities Persists in Sports Name Institution
GENDER INEQUALITY AND INEQUITIES PERSISTS IN SPORTS 2 Gender Inequality and Inequities Persists in Sports Participation in sporting activities among women has been lower compared to men since traditional times to contemporary times. Media has played a big role in promoting sports, especially in recent days that technology had led to the development of a wide range of platforms where sporting activities can be advertised. Sports information is being shared through social media, mainstream media, such as televisions, and print media such as gazettes and magazines. Sporting has become an economic activity, and any form of inequality implies one gender will less be empowered. Media promotes inequality in sport by giving more priority to men in sports, which include athletic, football, tennis, volleyball, boxing, and basketball, among others (Hanson 2012). The inequalities emerge when women are given lesser airtime and space in the media compared to those of men, when women are paid lesser than men, and when men are given the responsibility to govern the major sports body around the world. However, media has been at the forefront of promoting women in sports by covering women who have performed exemplary well in their respective sporting activities. Women command low respect in sporting activities compared to men around the world. Sports shows and commentary in media tend to value more men in sports compared to women in sports; creating a wide disparity will hard to overcome in the future. For that reason, women are given less airtime and space in the media compared to men, which leads to inequality. Sporting activities among women have 5 percent of the overall coverage, and commentary shows, which displays how the two genders have not been equal in the sector. Despite the fact that they are able to engage in more than 40 percent of the sporting activities, women are always downplayed based on the stereotypes that they are weak and are not as entertaining as the men. In the five percent where women are given coverage, the media is focusing more on the beauty
GENDER INEQUALITY AND INEQUITIES PERSISTS IN SPORTS 3 rather than the sporting skills which women display in the field. Media is also fond of criticizing women claiming that they are more emotional compared to men, which lead to being described as childish, emotional, and sexual. In football, for instance, men's world cup is followed by almost every supporter of the game around the world, while more than 70 percent of the football supporters are not aware when the world cup for women is played and who won the trophy. Most of the media stations cover matches played by men compared when women are playing, which makes their sporting activities infamous. Footballer women cannot, therefore, earn as much as

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