Americas-History-Chapter-17-Video-Guide-converted.docx -...

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America’s History: Chapter 17 Video Guide
Big Idea
Questions
Guided Notes Areas of Concern
The Rise Of Big Business
 Innovators in Enterprise:
 Production and Sales:
 Gustavus Swif - ‐ assembly line
 vertical integration - ‐
company controls all aspects of production from
beginning to end
 Predatory pricing - ‐ lowering prices to eliminate
competitors
 Standard Oil and the Rise of Trusts:
 Rockefeller used vertical integration
 Horizontal integration - ‐ merge competitor
companies with his own to gain a market advantage
 trust - ‐ small group of individuals would hold
stock from competing firms, thus controlling all of them
 eventually bought Carnegie’s Steel
Company, created 1st $1 billion company
 Innovators in Enterprise:
 Assessing the Industrialists:
 Robber Barons v. Industrial Statesmen
 Depending on the economy , views
ofen change
 A National Consumer Culture:
 Department stores were able to cut prices significantly
 macys
 Home - ‐ order catalogs helped those living in rural areas
 Sears and Montgomery ward
 Advertisements appeared all over the nation, including
outdoors on billboards
 The Corporate Workplace
 white - ‐ collar workers - ‐ professional positions;
blue - ‐ collar workers - ‐ manual labor
