Market Research Implementation Plan: Final Plan
Target Corporation will gather information to help them re-enter the Canadian market
with a better understanding of what consumers want, need and how much they are willing to pay.
Ultimately, the research design and implementation will be a major deciding factor in the success
or failure of Target Corporation’s second venture into international waters.
Market Research Implementation Plan
Target Corporation, having previously suffered a failure while expanding to the Canadian
market, is exploring its options on a second campaign into the continent’s northern most country.
Target understands why and how it failed, and it needs to have a better understanding of what it
is now getting back into.
In order to ensure they have all the information they need; Target will
rely on market research and data in order to better serve the people of Canada.
Target Corporation will conduct secondary market research.
The type of secondary
market research that will be applied to Target’s international expansion will include a review of
the initial research that Target conducted during its first foray into international markets.