Various age groups have different tastes in products due to upbringing and maturity
Each era values different qualities and that should be reflected through the age
The following information has been gathered through a survey to determine in what
products different age groups were most interested.
The age breakdown was 18 to 24, 25 to 35,
36 to 49, and 50+.
Each person was asked to fill out a paper with different categories.
category, the person was to write the first item that came to mind.
The categories were as
following: tennis shoes, non-alcoholic drink, beer, car manufacturer, place you buy most of your
clothing, type of preferred music, fast food restaurant, and type of magazine.
Before conducting the survey, I decided what I believed to be most likely answers for
18 to 24 year olds are more prone to follow the media’s choice (Ads, TV shows, and
movies) more closely.
Therefore, for this age group, I hypothesized that tennis shoes would
answered with Nike, non-alcoholic drink would be some type of soda, beer would be Budweiser,
car manufacturer with Ford, place you buy most of you clothing would be some type of teen or
fad store, type of music would be pop or rap depending on demographics, fast food would be
McDonalds, and the type of magazine would be Entertainment.
The reasoning behind choosing
the various brands are because Nike is the most popular brand in America and they have the
most popular shoes (such as Jordan’s) in their product line, Budweiser, Ford, and McDonalds are
the most heavily advertised and people between these ages watch vast amounts of television, so
it would be the first to come to mind.
Some type of fad store for where you buy most of you
clothes was chosen because most of today’s youthful fashion stores are not chains.
are so many different stores even if there are chain stores involved.
Malls cater to the younger
crowd and there is plenty of space to do so.