Budget for Johnson and Johnson - The marketing budget can...

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The marketing budget can pose a problem for companies when launching new products.Johnson and Johnson shall use a direct percentage approach when setting the marketingbudget for the burn treatment. The first three years will consist of a 50 percent of sales to bedistributed among the campaigns for the treatment. After the three years have passed a 25percent of sales will constitute the budget.The budget will include the following break down for the budget setup to distribution of the 50percent for the three years. Print, design, and broadcast will consist of 20 percent of the budget,80 percent will go to the tradeshow, public relation, and sponsorship programs.The focus of the marketing budget is to promote the product in a tangible field inaccordance to the advertising plan.When one has the basics of the budget the ability to breakthe budget into more components will include the direct focus of the methods based on theadvertising plan.
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Term
Spring
Professor
Susan

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