Senior Citizens

Senior Citizens - Between 2005 and 2030 the senior...

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Between 2005 and 2030, the senior market (age 60 and over) will grow by  81% , while the remaining adult market  (18-59 years of age) will grow by only  7% . Not until after 2030, does the under 60 market begin to show some  life. If we also include the 55-59 age group in the senior market, it will add 16.5 to 20.5 million more consumers  during the period, pushing the growth disparity even further.
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Seniors control over 70% of all  disposable income and currently  spend over $7 billion online each  year.
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Cater to the older crowd using Senior discounts. Use more mature pictures on websites Promote items that may create youthfulness. Sometimes bigger font helps. Create simple to use web pages.
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Anti-Aging product companies. New search engines and membership only 
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This note was uploaded on 04/07/2008 for the course MKTG 351 taught by Professor Arnone during the Spring '08 term at Frostburg.

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Senior Citizens - Between 2005 and 2030 the senior...

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