Junior Ebofin18006716MN6066 Assignment 1Introduction – this report is about Corporate social responsibility and its relation to CT and CMS and how it used to analyse and critique business management in the world as well as I am going to be talking about CSR at AstraZeneca.Part 1:Explain your chosen CT in further detail, and how it relates to CT and CMS more widely.Corporate Social Responsibility(CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.Demonstrate how your chosen CT can be used and applied to analyse and critique business and management in the wider world.The concept of CSR has attracted a range of criticisms from some secondary data authors. It is important to note that “sceptics and opponents find their support in their assertion that beyond good intentions and turns of phrase firms must account for reality. A reality characterised by hyper competition and strong pressure to cut costs, compelling firms do search desperately for growth opportunities, leaves no room for initiatives consistent with the CSR philosophy” (Perrini et al, 2006, p.6).Milton Friedman can be pinpointed as one of the most notable opponents of CSR concept. Schwartz (2010) mentions the Freedman’s (1962) viewpoint which states that “there is one and only one socialresponsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception and fraud” (Schwartz, 2010, p.52).Generally, criticism associated with the concept of CSR can be divided into the following five groups:Firstly, CSR allows businesses to project positive image by doing very little. Such type of criticism has been mentioned in the works of Mullerat (2009) and Aras and Crowther (2010). According to this viewpoint businesses can engage in CSR-related activities in a minimum manner, but still, they can create highly positive brand image for the company by publicising their CSR efforts.Secondly, the level of publicity associated with the concept of CSR creates an impression that most businesses are seriously engaged in CSR-related activities, whereas the reality is quite different. This issue has been discussed by Freitag (2008), Mullerat (2009), Aras and Crowther (2010) and others. Specifically, the authors state that increased level of coverage of CSR issues by various types of mediatends to form an impression of all businesses being active in it. However, According to Mullerat (2009) mainly large multinational corporations engage in CSR practices and CSR issues remain to be neglected by many businesses of smaller sizes.
Junior Ebofin18006716MN6066 Assignment 1Thirdly, CSR activities engaged in by some businesses contradict with their actual business practices and tendencies of their businesses. Mullerat (2009), Horrigan (2010), and Fernando (2011) address this specific point comprehensively. Above mentioned authors mention instances where