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Unformatted text preview: -good marketing move by switching to 12 oz bottles-external environment o demographic trends affluent youth most dominant in microbrews o anheiser bush/coors/etc owned 80% of market share, left little for smaller brewers o however, craft beer segment was booming, growing very fast o very competitive industry(beer and more so, restaurants (brewpubs)-...
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This note was uploaded on 04/07/2008 for the course BMGT 495 taught by Professor Kiyatkin during the Spring '08 term at Maryland.
- Spring '08