VRIO Framework

VRIO Framework - VRIO Framework Breckenridge Case...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
VRIO Framework – Breckenridge Case Resources: Financial - Ed Cerkovnik – bought 50%, became 50/50 partner w/ richard Physical - Todd Usry (brewmaster) stressed consistency and quality at all the breweries he opened for Breckenridge o Developed a template, set up all supplier arrangements and contracts, as well as inventories and specs, before the new brewmaster came on board Human - Richard Squire – “Richard’s entrepreneurial spirit drives the company” said Ed Cerkovnik – tenuous/weak managerial skills though, often fired employees very abruptly due to his impatience without careful communication beforehand (to avoid it) o Very innovative, did not always pay off but it did a few times (put Breckenridge in a very competitive position within the industry) Special beer honoring visit from Pope John Paul to Denver in 1993 ( Popus Visitus) – very successful, drew a lot of attention (media) Seasonal specialty beer program – contributed significantly to company’s sales
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

VRIO Framework - VRIO Framework Breckenridge Case...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online