BECOM ASSIGNMENT 1.docx - INTRODUCTION In December 2019 China reported an outbreak of a form of pneumonia with unknown causes The outbreak had become a

BECOM ASSIGNMENT 1.docx - INTRODUCTION In December 2019...

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INTRODUCTION In December 2019, China reported an outbreak of a form of pneumonia with unknown causes. The outbreak had become a public health emergency of international concern. In Malaysia, the first COVID-19 case was confirmed on 25 January 2020, which involved three Chinese citizens, who had entered Johor Bharu, Malaysia via Singapore on 23 January 2020. From a total population of 32 million, Malaysia reported 6002 COVID-19 infections cases, with 102 deaths as per end of April. Subsequently, the seriousness of this virus has led the World Health Organisation (WHO) declared that the COVID-19 outbreak to be a global health emergency of international concern on 30 January 2020. The pandemic is highly impacting the tourism industry in Malaysia, particularly, the airline and hotel businesses. As we know tourism industry is the second largest sources income of foreign exchange in Malaysia. Tourism plays an important role for Malaysia. Tourism industry effects positively on the economy besides it can increase in foreign exchange earnings, would help promote new investments in the country, and it can increase the employment opportunities. This year, tourism was supposed to boom like never. Worldwide, the advertising drive for the big campaign "Visit Malaysia 2020" was set in motion. The Southeast Asian country was expecting around 30 million tourists and revenues of a solid €20 billion ($21.5 billion). However, the COVID-19 pandemic has put a damper on all of this, particularly affecting the more than 3.5 million people working in the tourism industry. The outbreak of COVID-19 has exposed a major risk to Visit Malaysia 2020 as 50% of Malaysia’s tourists are originate from Singapore and China. The increasing cases of COVID-19 in both countries has led to the cancellation of many tours, which has already led to a large drop in the number of tourists to Malaysia. Negative effect of covid 19 in airline sector As we know that airline help in carrying foreigners into the country to boost the tourism industry and during this pandemic Airline industry players has highlighted that the current travel bans and plummeting demand around the world have put the loss-making carrier at risk of bankruptcy. All

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