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Kezia Maria N. P31055605Assignment 21.Definition of the Research Problem(a) Market Research Problem (MRP)
whether the restaurant patron’s dining behaviour towards the San Antoneinfluences their intention to visit the restaurant.(b) Justification of MRPThis research aims to identify and understand the key drivers or predictors ofintention to visit the restaurant, by comparing and testing some variables usingsome statistical techniques. This conceptual report will largely explore relevantvariables written in the survey and suggests some implications that are helpful forthe restaurant. The variables in the survey such as demographic variables andcustomers’ dining behaviour can be analysed as it reflects the customer behaviourtowards the restaurant significantly (Yeoman, 2013). By using some of thedemographic variables, San Antone can understand its target market as somesegments from each demographic group are likely to have different behaviour andmay show high intention to visit San Antone. This can be very helpful as therestaurant know their target market, they can focus their offerings to make the

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Term
Fall
Professor
NoProfessor
Tags
Null hypothesis, Statistical hypothesis testing, San Antone Restaurant, Antone Restaurant

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