POLS 3327-II

POLS 3327-II - POLS 3327-II 12/03/2008 07:12:00 3/12/08...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: POLS 3327-II 12/03/2008 07:12:00 3/12/08 office of communications 1969- Nixon wanted to bypass the white house press corps wanted to get out what he was saying to state and local levels proactive office than press office forward look (thinking of long term strategic planning) work with different agencies and depts. w/in exec branch to communicate a consistent message also works to coordinate appearances by the pres. surrogates o right media markets at right time to talk about what administration is doing focus on message/line of the day o have to have consistent way of looking at events (cannot have people out there talking about what the president does not want to talk about) o white house gotten rid of advisors who are not on the same message o dont let the press set the agenda white house has to drive the agenda managing these events use these events to drive news coverage...
View Full Document

Page1 / 4

POLS 3327-II - POLS 3327-II 12/03/2008 07:12:00 3/12/08...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online