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Unformatted text preview: POLS 3327-II 12/03/2008 07:12:00 ← 3/12/08 ← ← office of communications • 1969- Nixon wanted to bypass the white house press corps • wanted to get out what he was saying to state and local levels • proactive office than press office • forward look (thinking of long term strategic planning) • work with different agencies and depts. w/in exec branch to communicate a consistent message • also works to coordinate appearances by the pres. surrogates o right media markets at right time to talk about what administration is doing • focus on message/”line of the day” o have to have consistent way of looking at events (cannot have people out there talking about what the president does not want to talk about) o white house gotten rid of advisors who are not on the same message o don’t let the press set the agenda • white house has to drive the agenda • managing these events • use these events to drive news coverage...
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- Spring '08
- President of the United States, White House, presidential spectacle