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Unformatted text preview: POLS 3327-II 12/03/2008 07:12:00 3/12/08 office of communications 1969- Nixon wanted to bypass the white house press corps wanted to get out what he was saying to state and local levels proactive office than press office forward look (thinking of long term strategic planning) work with different agencies and depts. w/in exec branch to communicate a consistent message also works to coordinate appearances by the pres. surrogates o right media markets at right time to talk about what administration is doing focus on message/line of the day o have to have consistent way of looking at events (cannot have people out there talking about what the president does not want to talk about) o white house gotten rid of advisors who are not on the same message o dont let the press set the agenda white house has to drive the agenda managing these events use these events to drive news coverage...
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- Spring '08