In this weeks newsweek magazine we asked three design

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Unformatted text preview: ek’s NEWSWEEK magazine, we asked three design firms to get started.) 6) Close branches if you must, but do it strategically. Franchise services by region, posits business strategist Gurumurthy Kalyanaram. You don’t need a full-service post office every few blocks in New York, for example. Some centers could be for letters only, others for packages. That way you cut down on staff size and service required to and from each. 7) Reorganize and motivate staff. Paying high wages with inflated job security isn’t a competitive strategy. Unions may be fierce, but consultant Peter Cohan thinks management should put employee contracts out to bid. And add incentives: if a worker saves money, give him a percentage. Inversely, put jobs on the line to avoid losses. In other words, run it like a real business. From Newsweek October 5, 2009 © 2009 Harman Newsweek LLC, Inc. All rights reserved. Used by permission and protected by the Copyright Laws of the United States. The printing, copying, redistribution, or retransmission of the Material without express written permission is prohibited. © 2012 The College Board. Visit the College Board on the Web: www.collegeboard.org. GO ON TO THE NEXT PAGE. -3- 2012 AP® ENGLISH LANGUAGE AND COMPOSITION FREE-RESPONSE QUESTIONS Source B “The Challenge to Deliver: Creating the 21st Century Postal Service: United States Postal Service 2009 Annual Report.” United States Postal Service. United States Postal Service, 2009. Web. 24 Sept. 2010. The following graph is excerpted from the 2009 annual report of the United States Postal Service. The Delivery Challenge: Less Mail, More Addresses © 2012 The College Board. Visit the College Board on the Web: www.collegeboard.org. GO ON TO THE NEXT PAGE. -4- 2012 AP® ENGLISH LANGUAGE AND COMPOSITION FREE-RESPONSE QUESTIONS Source C O’Keefe, Ed. “Postal Service Expected to Announce ‘Significant Changes.’ ” Washington Post. Washington Post Company, 2 Mar. 2010. Web. 27 Sept. 2010. The following is excerpted from an online article in a national newspaper. The U.S. Postal Service will release projections Tuesday that confirm for the first time the suspicion that mail volume will never return to pre-recession levels. In response, the agency is pushing anew for a dramatic reshaping of how Americans get and send their letters and packages. Customers are continuing to migrate to the Internet and to cheaper standard-mail options, and away from the Postal Service’s signature product—first-class mail, Postmaster General John E. Potter will report in announcing the projections. The Postal Service experienced a 13 percent drop in mail volume last fiscal year, more than double any previous decline, and lost $3.8 billion. The projections anticipate steeper drops in mail volume and revenue over the next 10 years, and mounting labor costs only complicate the agency’s path to firm fiscal footing. In an effort to offset some of the losses, Potter seeks more flexibility in the comin...
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