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Running head: INTRAPRENEURSHIP AND INNOVATION1Intrapreneurship and InnovationDorita WhiteGrand Canyon University: ENT 435December 20, 2020
2INTRAPRENEURSHIP AND INNOVATIONImportance of Innovation ArchitectureDuring these unprecedented times, many individuals have had to think outside of the boxjust to survive and companies are no different. With so much competition to be successfulinnovation and creativity are a must. So, what attributes make one more successful than theiropponent? Could it be that some understand their innovation architecture while their adversariesdo not?Architectural innovation can be defined as having a system in place that creates aworking environment that encourages employers and people to engage in key innovativebehaviors as part of their daily routine (Miller, & Wedell-Wedellsborg, 2013). A few companiesthat understand innovation architecture and are using it to their advantage are Amazon, Apple,and Alphabet Inc. This essay will discuss the innovation supported processes and management ofeach of these companies, why they are able to capitalize on innovation, and what process mightstifle innovation.Innovation supported processes and managementof eachorganizationWhen thinking about a leader in innovation a company like Amazon comes to mind.According to Forbes magazine “Amazon has evolved a set of guiding principles and culturalpractices to keep its growth machine humming” (Tucker, 2018). Founder and CEO Jeff Bezosspends the bulk of his calendar examining how the world will look three, five, and ten years out(Tucker, 2018).Ideas are considered assets and employees have access to an internal websitethat features a virtual idea box where employees can submit ideas as soon as they come to mind(McCaffrey, 2017).Bezos believes that a continuous stream of ideas is what fuels growth whichis why Amazon takes all suggestions by its employees very seriously. It is the company’s modelto move first, experiment constantly, and fail fast (Tucker, 2018).In fact, one of their greatest
3INTRAPRENEURSHIP AND INNOVATIONinnovations was a suggestion submitted by a software engineer, Charlie Ward, who simplysuggested that there should be free shipping and thus the concept for Amazon Prime was created(McCaffrey, 2017).Amazon is not only a pioneer for unique devices and business models it isalso a pioneer in new approaches to innovation practices (Tucker, 2018).They use the data fromtheir consumers to guide them in the production of new products. According to Amazon’s CEOof consumer business, Jeff Wilke, “We let the customers steer us in the direction of products thatthey will love”. Amazon has been able to capitalize on innovation in a way that other companies

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Term
Summer
Professor
Sinwald
Tags
Jeff Bezos, Innovation Architecture

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