Ie the majority as a result the big world is set of

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Unformatted text preview: s phenomenon depends on a few extraordinary people - "connectors with large networks of contacts and friends These connectors link otherwise unconnected individuals (i.e., the majority) As a result, the big world is set of connected small worlds 29 Network location makes a difference !  !  What you know – i.e., what information you get -- depends on whether you are in the network’s "  Centre "  Periphery "  Semi-periphery So, people located in different parts of the network will view the world differently 30 Why is this important? !  !  !  - we receive about the is indirect Most information we receive about the world is indirect, not direct Therefore, most learning depends on our social (network) connections: "  Number of links "  Density of links "  Stability of links Higher status people tend to…. "  have larger, more heterogeneous, and better resourced networks "  connect with more small worlds "  get more varied kinds of information "  learn more about the world (if they want to) 31 - stars or connectors: link a large number of network members in isolated clumps Stars, brokers and small worlds !  !  The small world property of all social networks: "  people are indirectly tied to everyone else at a few removes ( six degrees of separation ) Stars or connectors link a large number of network members in isolated clumps "  are able to connect two separate clumps, so each can benefit from the other 32 Cliques = self-aware clumps within networks !  !  !  Clique: a group of tightly interconnected people "  a friendship circle whose members are all connected to one another, and to the outside world, in similar ways Members feel positive sentiments for one another "  share knowledge and behave similarly Members feel contempt for outsiders and exclude them 33 Formal Organizations (rule-based communities) and Bureaucracies - using written rules (government) !  !  Organization: a group of people coordinated by communication and leadership to achieve a common goal "  E.g., a basketball team Formal organization: a group of people coordinated by communication and leadership to achieve a common goal using written rules "  E.g., a government 34 Organizations and networks formal organization: line of demand net work: no power structure !  A formal organization can usefully be viewed as a social network with a small world design, plus different levels of authority (i.e., a power backbone) !  Like other networks, organizations contain clump and cliques 35 Why formal organizations tend to be powerful and long-lasting Formalized roles and relationships provide a division of labour intended to gain a specific set of objectives !  Often, has a long life-span "  E.g., The Roman Catholic Church (2000 years old) !  Usually, has access to more resources and more complex technologies than informal groups or organiza...
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