Marketing assignment (3).docx - Diploma in Accountancy...

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Diploma in Accountancy Principles of Marketing UDE2003 Semester 4 (2019/2020) Project title: Liquid notebook Lecturer’s name: Madam Nurul Asyikin binti Mohammad Nordin Date of submission: Week 6 Name Matrik number Section Diviyah A/P Gunalan UDE190100 2 Shalini A/P Maran UDE180153 3 Valarmathi A/P Subaramaniam UDE180175 3
ii) Acknowledgement The success of this assignment is the result of our dedication and hard work. We gave our full of efforts and hard work to give a complete assignment. First of all, I would like to apologize to our beloved madam regarding that our group just have 3 members. This is because we do not have enough group members and the other group but still we put a lot of efforts to give a better and a complete assignment. Even though our group has tnree members, the cooperation provided by ourselves made this task possible. The support and guidance from ourselves has given us the opportunity to perform this task well. We are very grateful for the guidance we provided throughout this assignment preparation period. This gratitude and a lot of thanks definitely goes to our madam Asyikin, who provided us with all kinds of helpful information and assistance. All of the information that madam gave us are very useful. We are grateful to be able to complete this assignment at a given time period in an effort to deliver the task perfectly to our madam Asyikin. This task could not be complete without our cooperation. Our group members, Diviyah, Shalini and Valarmathi would like to express our thanks to madam and our family during the completion of this assignment.
1)Executive Summary The WLN company is preparing to launch a new style of liquid notebook with some new designs that called WLN liquid notebook. Although in the market currently has a lot of liquid notebook brand, but the differences our product that it being made from good quality of woods and liquids. It is because the quality of our liquid notebooks is most preferable from our customers. WLN Notebook company was focused on the products that are more related to children. Unfortunately, there are many companies that selling various of notebook. But still there is not that much of satisfaction among the children and teenagers. So, WLN Notebook are focusing on unique way to impress the customers especially children. Our company was invented liquid notebooks to impress the children and teenagers. The most attractive part our company is we are producing our product in various types of colour and sizes. Moreover, our product was very different and unique from other company’s notebook. So, the customer gets attracted and pay more attention to our product. These factors are make our company has the competitive advantage and being different from our competitor. Our liquid notebook also has the lowest price as wet it low when it being introduced which is only RM 10. We also give promotion towards our customer such Buy 1 Free 1 and 20% off promotion for first customers. This is because we want to ensure the

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