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Unformatted text preview: sive Much better known – reached a critical mass where one can expect others to have an email address Much easier to use Email Etiquettes Email Etiquettes Watch your tone: Avoid being toosual Beconcise: Long, rambling messages are ineffective Send a message only when there is something very important to say Forward the email to appropriate address if you are not the intended audience Be polite. Do not provoke, insult or comment too much about something that is irrelevant and tasteless. Other Communication Technologies Other Communication Technologies 1. 2. 3. 4. 5. Voice Mail Groupware CD­ROM Databases Teleconferences Faxes Managing Information Outside Managing Information Outside Organization News organizations are responsible for News most of our knowledge of what goes on most in the world Managing the News Media Managing the News Media What we refer to as “the media” are simply channel of information, everything from newspapers, radio, television, magazines, journals, and newsletters. News is generally characterized into two types: Hard News vs. Soft News. Hard News is out of ordinary, is timely, and is most often public needs to know. Plane crashes and fires are hard news. Soft News stories are timeless; that is they can be used within a wider framework of time, and most often they have a positive rather than a negative slant. Within business organizations, hard news includes such things as annual meetings results, quarterly earnings or announcements of a new product. Soft news includes material that can inform or educate readers or viewers about company, its vision in the world, and its community activities. Managing Corporate News Managing Corporate News Tools for communicating to the media includes: Press Releases Interviews Conferences Op­Ed Pieces Letters to the Editor Talk Show Managing Information Through Managing Information Through Company Spokespersons Companies often select one person to be the main spokesperson. This strategy allows for a consistent answer, a single contact, and a decrease in response variance. The spokesperson should be: Knowledgeable about the company’s overall objectives and strategies. Well­prepared to speak on issues under consideration. Comfortable speaking in public and to groups and fielding questions deftly. Assured of full confidence of the company’s management...
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